I Published a Book!

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My latest project, of which I am just a little bit proud, was publishing a book.

Well, sort of.

Originally I had an assignment for a document design class I took at Grand Valley. I had to edit, design, and publish a book on Lulu.com, an independent, online publishing/printing site. I was pretty excited about the prospect of being a published editor (it counts, okay?) and decided to go above and beyond to create something I would actually put on my bookshelf.

It has been a couple months since that class ended, but I finally got around to making some changes and ordering a hard copy of my book. (It feels super cool to say MY book, as in, something I created. Can you tell I am geeking out about this?)

So, here it is. This is just a picture I snapped on my phone, but you can find the book here. There is a preview option available, where you can see the full cover and a bit of the inside, including the intro.

20170809_190305

This is pretty short at 118 pages, as I was rather particular about which stories should be included. It is available for sale, because I figured family and possibly some friends might want it, but I’m not exactly expecting to profit from it. Publishing this and having it available for people to order just feels more official.

Lastly, I hope this helps someone discover or rediscover what a joy it is to read Oscar Wilde. His stories are often ironic, and his writing style is one of my favorites. As always, if anyone has feedback, it is more than welcome.

A quick note: I used Indesign and Microsoft Word to make the book, and other copyright information is on the copyright page. Also, the preview function on Lulu shows the text slightly cut off. I can verify, having a hard copy, that it doesn’t actually print this way.

 

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Google Analytics Certification

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Phew. It took a while, but I can finally say I’m Google Analytics certified! First, I completed the intro videos. These are very helpful in learning how to navigate Google Analytics and how the code works. Once a video section is completed, Google provides a certification, which looks like this:

Analytics Certification

Cooley, A. (April 24, 2017). Analytics Certification [JPEG]. Retrieved from https://analytics.google.com/analytics/academy/course/6/certificate

I’ll admit, at first I got excited, thinking I was officially certified, but then I realized there were more videos to watch and a 70 question exam to take before that could happen. So I learned more, took more notes, and finally took the exam.

I found the Google Analytics exam to be pretty challenging, but the previous assessments and videos Google offers were helpful in learning and studying. I was happy to get an 88% on the exam, and even happier to receive my official certification!

Google Analytics Certification

Cooley, A. (April 24, 2017). Google Analytics Certification [JPEG]. Retrieved from https://www.google.com/partners

This education will help me in the future, because even if I don’t end up in the public relations field, I still have my own website to maintain. Knowing how to use Google Analytics could help me a lot later on in my professional career, whether I end up writing a book, selling photography, or even just continuing to keep people updated on my professional life.

I would strongly recommend becoming certified in Google Analytics or Adwords, because it can help foster a better understanding of your audience. Adwords is another useful tool in bringing a wider audience to your website. I already have a blog post about that, talking about the different keywords that could bring more people to my own site. Overall, I have learned a lot recently about all the tools Google offers that are super relevant to advertising and public relations professionals.

Technology in Careers

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In choosing a Writing major and Advertising and Public Relations minor, my goal was to broaden my horizons in regard to a future career. Since I have always been relatively undecided in where I wanted my life to go, I went with two topics I was most interested in, with the idea that they would open more opportunities than something more specific. Thus, I found found a few different kinds of positions for which I can see myself applying in the future. I found these on LinkedIn and Indeed, which are great resources for job searching.

  1. Public Relations Marketing Intern at Haworth
    https://www.linkedin.com/jobs/view/310128727/
    Experience with media relations programs and owned channel content.
    Microsoft office, Cumulus Software, Sitefinity, Photoshop, and social media.
  2.  Custom Editor at HarperCollins
    http://bit.ly/2oEJwkO
    4+ years of experience as an editor with a publishing company.
    Microsoft office knowledge is needed, likely knowledge of publisher or InDesign will also be used.
  3. Copywriter at Meijer
    http://bit.ly/2peCn8O
    5+ years of experience as a copywriter
    Knowledge of word processors, probably Microsoft Office Suite.
  4.  Associate Editor at Group Tour Media
    http://indeedhi.re/2os8yBC
    2 years writing experience
    Knowledge of Microsoft Office and working knowledge of social media is necessary.
  5. Marketing Manager at Meritage Hospitality Group
    http://indeedhi.re/2osa5ra
    2+ years of experience in marketing role.
    Business software, Adobe InDesign, Quick Service, Microsoft Office a plus.

In case you were wondering just how I managed to get my links so small, I used bitly.com. It is a site where you can copy and paste a link, and it turns it into a bit.ly link. It’s also useful for sharing on Twitter, to maximize your available characters. Here’s what it looks like:

Bitly

Cooley, A. (April 13, 2017). Bitly [JPEG]. Retrieved from https://bitly.com

I was not surprised that each job had a required knowledge of technology to some extent. The minimum knowledge required is word processing software. This made me thankful for the knowledge I have gained through Grand Valley so far. I’ve gotten very comfortable with technology like InDesign, Photoshop, and WordPress (I hope that’s evident). It’s good to know that these will likely be relevant in my future career.