Google Analytics Certification

Phew. It took a while, but I can finally say I’m Google Analytics certified! First, I completed the intro videos. These are very helpful in learning how to navigate Google Analytics and how the code works. Once a video section is completed, Google provides a certification, which looks like this:

Analytics Certification

Cooley, A. (April 24, 2017). Analytics Certification [JPEG]. Retrieved from https://analytics.google.com/analytics/academy/course/6/certificate

I’ll admit, at first I got excited, thinking I was officially certified, but then I realized there were more videos to watch and a 70 question exam to take before that could happen. So I learned more, took more notes, and finally took the exam.

I found the Google Analytics exam to be pretty challenging, but the previous assessments and videos Google offers were helpful in learning and studying. I was happy to get an 88% on the exam, and even happier to receive my official certification!

Google Analytics Certification

Cooley, A. (April 24, 2017). Google Analytics Certification [JPEG]. Retrieved from https://www.google.com/partners

This education will help me in the future, because even if I don’t end up in the public relations field, I still have my own website to maintain. Knowing how to use Google Analytics could help me a lot later on in my professional career, whether I end up writing a book, selling photography, or even just continuing to keep people updated on my professional life.

I would strongly recommend becoming certified in Google Analytics or Adwords, because it can help foster a better understanding of your audience. Adwords is another useful tool in bringing a wider audience to your website. I already have a blog post about that, talking about the different keywords that could bring more people to my own site. Overall, I have learned a lot recently about all the tools Google offers that are super relevant to advertising and public relations professionals.

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Keywords for a Blog Writing Photographer

The last time I looked at the stats for my website, it had about five views. Those five views occurred the day before an assignment was due, so I knew they were from classmates. Pretty sad, right? The good news is that thanks to Google AdWords’s Keyword Tool, I can use keywords while blog writing to help my website’s Search Engine Optimization. First, I came up with some key words I thought were relevant to my personal brand. These words were writing, editing, Grand Rapids, advertising, and public relations. After I entered my website URL and these terms, Google gave me some new ones. I was able to see the global monthly search range for each term! This is what it looked like:

Google Adwords All Keywords

Cooley, A. (March 16, 2017). Screenshot of Google Adwords Keywords (JPEG). Retrieved from https://adwords.google.com/ko/KeywordPlanner/Home?__c=1856295756&__u=9300621260&authuser=0&__o=cues#search

Global monthly searches for new key terms:
Photo editor/editing – 1M-10M
Video editing – 1M-10M
Resume writing – 10K-100K
Blog writing – 1K-10K
Advertising photographer – 1K-10K

Global monthly searches for original key terms:
Editor – 1M-10M
PR – 100K-1M
Advertising – 100K-1M
Grand Rapids – 10K-100K
Writing – 100K-1M

I would not have thought to brand myself as an advertising photographer, but both words are used a few times in my website. The other terms Google suggested are already discussed on my website, so now I just need to remember to use them more frequently. For example, my last blog was about photo editing using Photoshop. That would be a good way to implement some keywords related to photography. Before that, I wrote a blog about my first time using Final Cut Pro, which is for video editing. I also have my resume posted to my website, and I will probably end up publishing a blog about resume writing since it seems to be a challenge for many people.

I’ve managed to use each alternative key term in this blog. It was fairly easy to find a way to throw in each term.Who knows, maybe by next week I’ll have ten views instead of five…