One benefit of getting involved in PRSSA was finding out about Generation Grand: PR in GR. This was a regional conference hosted this year by GV PRSSA, which I was fortunate enough to attend.
The conference started on a Friday, with agency tours to Truscott Rossman, Seyferth PR, and Mighty, and ended with a mixer at Lambert, Edwards & Associates. I learned so much that day about the kinds of opportunities available in Grand Rapids, and all within walking distance of each other! I had to take a selfie at Seyferth, partially because it was my favorite agency (they gave us free journals!), and partially because it was the second agency that day to have an office Keurig:
Taken by Adrienne Cooley (April 7, 2017).
Saturday was filled with various panels related to PR: Design, Crisis Management, Nonprofits, Beer City USA, Green Thinking, and more. These were all very educational, and they held my interest a lot more than I’d anticipated. After the panels and time to explore the city, everyone met up at the Waldron Public House. That was one of my favorite parts of the weekend. The food and desserts were fantastic, and I was able to spend most of the time networking with my fellow PR students.
Before the conference, I had gotten to know a few students in PRSSA, but many did not know my name, and I didn’t know many of their names either. By the end of the weekend, not only did I learn a lot and meet professionals, but many more people in PRSSA at Grand Valley knew my name. It was a busy weekend, and pretty exhausting, but entirely worth the time and money for my ticket. You will definitely be able to find me at next year’s regional conference.
In choosing a Writing major and Advertising and Public Relations minor, my goal was to broaden my horizons in regard to a future career. Since I have always been relatively undecided in where I wanted my life to go, I went with two topics I was most interested in, with the idea that they would open more opportunities than something more specific. Thus, I found found a few different kinds of positions for which I can see myself applying in the future. I found these on LinkedIn and Indeed, which are great resources for job searching.
- Public Relations Marketing Intern at Haworth
Experience with media relations programs and owned channel content.
Microsoft office, Cumulus Software, Sitefinity, Photoshop, and social media.
- Custom Editor at HarperCollins
4+ years of experience as an editor with a publishing company.
Microsoft office knowledge is needed, likely knowledge of publisher or InDesign will also be used.
- Copywriter at Meijer
5+ years of experience as a copywriter
Knowledge of word processors, probably Microsoft Office Suite.
- Associate Editor at Group Tour Media
2 years writing experience
Knowledge of Microsoft Office and working knowledge of social media is necessary.
- Marketing Manager at Meritage Hospitality Group
2+ years of experience in marketing role.
Business software, Adobe InDesign, Quick Service, Microsoft Office a plus.
In case you were wondering just how I managed to get my links so small, I used bitly.com. It is a site where you can copy and paste a link, and it turns it into a bit.ly link. It’s also useful for sharing on Twitter, to maximize your available characters. Here’s what it looks like:
I was not surprised that each job had a required knowledge of technology to some extent. The minimum knowledge required is word processing software. This made me thankful for the knowledge I have gained through Grand Valley so far. I’ve gotten very comfortable with technology like InDesign, Photoshop, and WordPress (I hope that’s evident). It’s good to know that these will likely be relevant in my future career.