Networking: Generation Grand

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One benefit of getting involved in PRSSA was finding out about Generation Grand: PR in GR. This was a regional conference hosted this year by GV PRSSA, which I was fortunate enough to attend.

The conference started on a Friday, with agency tours to Truscott Rossman, Seyferth PR, and Mighty, and ended with a mixer at Lambert, Edwards & Associates. I learned so much that day about the kinds of opportunities available in Grand Rapids, and all within walking distance of each other! I had to take a selfie at Seyferth, partially because it was my favorite agency (they gave us free journals!), and partially because it was the second agency that day to have an office Keurig:

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Taken by Adrienne Cooley (April 7, 2017).

Saturday was filled with various panels related to PR: Design, Crisis Management, Nonprofits, Beer City USA, Green Thinking, and more. These were all very educational, and they held my interest a lot more than I’d anticipated. After the panels and time to explore the city, everyone met up at the Waldron Public House. That was one of my favorite parts of the weekend. The food and desserts were fantastic, and I was able to spend most of the time networking with my fellow PR students.

Before the conference, I had gotten to know a few students in PRSSA, but many did not know my name, and I didn’t know many of their names either. By the end of the weekend, not only did I learn a lot and meet professionals, but many more people in PRSSA at Grand Valley knew my name. It was a busy weekend, and pretty exhausting, but entirely worth the time and money for my ticket. You will definitely be able to find me at next year’s regional conference.

Technology in Careers

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In choosing a Writing major and Advertising and Public Relations minor, my goal was to broaden my horizons in regard to a future career. Since I have always been relatively undecided in where I wanted my life to go, I went with two topics I was most interested in, with the idea that they would open more opportunities than something more specific. Thus, I found found a few different kinds of positions for which I can see myself applying in the future. I found these on LinkedIn and Indeed, which are great resources for job searching.

  1. Public Relations Marketing Intern at Haworth
    https://www.linkedin.com/jobs/view/310128727/
    Experience with media relations programs and owned channel content.
    Microsoft office, Cumulus Software, Sitefinity, Photoshop, and social media.
  2.  Custom Editor at HarperCollins
    http://bit.ly/2oEJwkO
    4+ years of experience as an editor with a publishing company.
    Microsoft office knowledge is needed, likely knowledge of publisher or InDesign will also be used.
  3. Copywriter at Meijer
    http://bit.ly/2peCn8O
    5+ years of experience as a copywriter
    Knowledge of word processors, probably Microsoft Office Suite.
  4.  Associate Editor at Group Tour Media
    http://indeedhi.re/2os8yBC
    2 years writing experience
    Knowledge of Microsoft Office and working knowledge of social media is necessary.
  5. Marketing Manager at Meritage Hospitality Group
    http://indeedhi.re/2osa5ra
    2+ years of experience in marketing role.
    Business software, Adobe InDesign, Quick Service, Microsoft Office a plus.

In case you were wondering just how I managed to get my links so small, I used bitly.com. It is a site where you can copy and paste a link, and it turns it into a bit.ly link. It’s also useful for sharing on Twitter, to maximize your available characters. Here’s what it looks like:

Bitly

Cooley, A. (April 13, 2017). Bitly [JPEG]. Retrieved from https://bitly.com

I was not surprised that each job had a required knowledge of technology to some extent. The minimum knowledge required is word processing software. This made me thankful for the knowledge I have gained through Grand Valley so far. I’ve gotten very comfortable with technology like InDesign, Photoshop, and WordPress (I hope that’s evident). It’s good to know that these will likely be relevant in my future career.

Business Card Via InDesign

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I recently designed a personal business card. I decided to create it from scratch, using Adobe InDesign, which is an incredibly useful tool for all things document design. Lately I have become fairly familiar with the software, as I’ve been using it for school. I have used it to create an event flier, brochure, and take out menu, and at the moment am designing a short story collection, but more on that later.

Even as a student, it’s a good idea to have a business card, because it shows that extra step of professionalism and hard work. I found out that it does take a good amount of effort to create something as seemingly simple as a business card.

Here is what the file looks like on InDesign:

Business Card Screenshot

Cooley, A. (April 6, 2017). Business Card Screenshot [Screenshot]. 

For privacy, I left my actual email and phone number off, but you can still see the overall design, as well as the layout of InDesign. (The social media handle shown is my real one, since my social media is mostly public.)

I used the snipping tool to capture the two colors on my website (that’s the image to the left of the actual card shown above), so that my business card could fit with my overall theme. This was an attempt to maintain my own recognizable brand.

Here is the final result of my two-sided business card:

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Cooley, A. (April 6, 2017). Business Card Public [JPEG].

I am planning on adding to this in the future, once I have a professional job. However, I think it’s a pretty good start, and I hope it flows well with my website.

One last note, InDesign is very useful to know your way around. If you are familiar with Microsoft Publisher, like I was, it isn’t too hard to pick up. When I don’t know how to do something, I can almost always find a helpful YouTube tutorial.

I would greatly appreciate any constructive feedback about the design of my business card.