Business Card Via InDesign

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I recently designed a personal business card. I decided to create it from scratch, using Adobe InDesign, which is an incredibly useful tool for all things document design. Lately I have become fairly familiar with the software, as I’ve been using it for school. I have used it to create an event flier, brochure, and take out menu, and at the moment am designing a short story collection, but more on that later.

Even as a student, it’s a good idea to have a business card, because it shows that extra step of professionalism and hard work. I found out that it does take a good amount of effort to create something as seemingly simple as a business card.

Here is what the file looks like on InDesign:

Business Card Screenshot

Cooley, A. (April 6, 2017). Business Card Screenshot [Screenshot]. 

For privacy, I left my actual email and phone number off, but you can still see the overall design, as well as the layout of InDesign. (The social media handle shown is my real one, since my social media is mostly public.)

I used the snipping tool to capture the two colors on my website (that’s the image to the left of the actual card shown above), so that my business card could fit with my overall theme. This was an attempt to maintain my own recognizable brand.

Here is the final result of my two-sided business card:

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Cooley, A. (April 6, 2017). Business Card Public [JPEG].

I am planning on adding to this in the future, once I have a professional job. However, I think it’s a pretty good start, and I hope it flows well with my website.

One last note, InDesign is very useful to know your way around. If you are familiar with Microsoft Publisher, like I was, it isn’t too hard to pick up. When I don’t know how to do something, I can almost always find a helpful YouTube tutorial.

I would greatly appreciate any constructive feedback about the design of my business card.

Brand Infographic

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Today I used piktochart.com to create an infographic depicting my personal brand. We had the option to use infogr.am, but we saw an example of piktochart in class, and that caught my attention first.

My brand revolves around loving words and photography. I also love listening to and playing music, so I decided to add that in as well. The infographic shows the genres in which I enjoy writing, my favorite activities, and some details on those activities. It also has a picture of me.

I’m glad I made this infographic for a couple reasons. First, it was nice to be able to show my personal brand and give more information about myself. Second, it was cool to learn about infographics, how to make them, and how to use the site. If I need to create something similar in the future, I know where to go and how to do so. I think that will prove to be useful at some point.

new-piktochart_836_109df8464bb78eb9df068b5bbdad1071e5df21af

Brand Yourself!

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Creating a personal brand is pretty important for young professionals trying to get a foot in the door. It is what sets a person apart from many other people with likely very similar resumes. Brandyourself.com is one way to assist in the process of creating a personal, recognizable brand image.

After creating a free account, I was able to see Google’s search results for my name. I had to mark all of the results as “not me,” so I knew my score would be less than satisfactory. It was worse (see below).

brandyourself-score

Cooley, A. (February 2, 2017). Brand Yourself Report Card Screenshot (JPEG). Retrieved from http://brandyourself.com/reportcard.

 

Alright, so clearly I have a lot of room for improvement. The first option I had on this website was to add links that I could then “boost.” I decided to add my Twitter and Linkedin pages, as well as this website. I then followed some of the recommendations for boosting my sites. For Linkedin, I added an interests section and updated my summary. For my website I made sure my name was the title of the site, and that location and education information were provided. I was able to improve my points for each site, however, it will take some time before I will have good search optimization. As an Ad & PR minor, I hope I can achieve this relatively quickly, as being searchable helps immensely in this industry.