Phew. It took a while, but I can finally say I’m Google Analytics certified! First, I completed the intro videos. These are very helpful in learning how to navigate Google Analytics and how the code works. Once a video section is completed, Google provides a certification, which looks like this:I’ll admit, at first I got excited, thinking I was officially certified, but then I realized there were more videos to watch and a 70 question exam to take before that could happen. So I learned more, took more notes, and finally took the exam.
I found the Google Analytics exam to be pretty challenging, but the previous assessments and videos Google offers were helpful in learning and studying. I was happy to get an 88% on the exam, and even happier to receive my official certification!This education will help me in the future, because even if I don’t end up in the public relations field, I still have my own website to maintain. Knowing how to use Google Analytics could help me a lot later on in my professional career, whether I end up writing a book, selling photography, or even just continuing to keep people updated on my professional life.
I would strongly recommend becoming certified in Google Analytics or Adwords, because it can help foster a better understanding of your audience. Adwords is another useful tool in bringing a wider audience to your website. I already have a blog post about that, talking about the different keywords that could bring more people to my own site. Overall, I have learned a lot recently about all the tools Google offers that are super relevant to advertising and public relations professionals.