This project was definitely the most time-consuming and challenging we have had this semester. I first made a storyboard for my video to get an idea of what to record. I had three main ideas for scenes, so my storyboard has three parts. While editing the video, however, I decided to switch the first two.
Planning and filming was the easy part. Once I started trying to use Final Cut Pro (keyword here: trying), I found that it is a useful, but rather complicated tool. I took thorough notes on how to use the software, but ended up running into some issues that were not discussed in class. First, my files would not import to FCP, so after a lot of Googling, I found an online file converter that was free and didn’t require downloading software. After I imported my files, I realized the playback audio was beeping constantly. So I had to Google how to make that stop (sequences>render only>mixdown worked for me).
At last I was able to stop troubleshooting and start the fun part-trimming videos and adding transitions and text. I was going to try to add music, but whatever I was doing was not working. Overall, I think this video is alright for my first time not only using FCP, but video editing in general. Below is the screenshot of my FCP timeline.
A couple of the files “went offline” because I closed the program, remembered I had to take a screenshot, then reopened it.
Here is the video:
Today I used piktochart.com to create an infographic depicting my personal brand. We had the option to use infogr.am, but we saw an example of piktochart in class, and that caught my attention first.
My brand revolves around loving words and photography. I also love listening to and playing music, so I decided to add that in as well. The infographic shows the genres in which I enjoy writing, my favorite activities, and some details on those activities. It also has a picture of me.
I’m glad I made this infographic for a couple reasons. First, it was nice to be able to show my personal brand and give more information about myself. Second, it was cool to learn about infographics, how to make them, and how to use the site. If I need to create something similar in the future, I know where to go and how to do so. I think that will prove to be useful at some point.
Creating a personal brand is pretty important for young professionals trying to get a foot in the door. It is what sets a person apart from many other people with likely very similar resumes. Brandyourself.com is one way to assist in the process of creating a personal, recognizable brand image.
After creating a free account, I was able to see Google’s search results for my name. I had to mark all of the results as “not me,” so I knew my score would be less than satisfactory. It was worse (see below).
Cooley, A. (February 2, 2017). Brand Yourself Report Card Screenshot (JPEG). Retrieved from http://brandyourself.com/reportcard.
Alright, so clearly I have a lot of room for improvement. The first option I had on this website was to add links that I could then “boost.” I decided to add my Twitter and Linkedin pages, as well as this website. I then followed some of the recommendations for boosting my sites. For Linkedin, I added an interests section and updated my summary. For my website I made sure my name was the title of the site, and that location and education information were provided. I was able to improve my points for each site, however, it will take some time before I will have good search optimization. As an Ad & PR minor, I hope I can achieve this relatively quickly, as being searchable helps immensely in this industry.